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Premier Gold Program:
Use More Tools, Get Handsome Rewards
The key to any good marketing campaign is consistency. And only JPCL offers a complete set of
tools to help you maintain and grow market share in the coatings industry. So when you run
a frequency of six or more insertions in JPCL, you reach the status we call Premier Gold, and get
rewarded with Double Discounts: for each additional product you buy, you get an extra discount
on both your JPCL ad schedule as well as the extra product--and the more you buy, the bigger
the discounts, according to the chart below. Here's how the discounts add up:
-
Tier 2 Premier Gold:
Buy
two products (JPCL ad contract plus one) and get a 3%
extra discount off your JPCL ad rate and 5-10% off your
second product.
-
Tier 3 Premier Gold:
Buy
three products (JPCL ad contract plus two) and get a 4%
extra discount off your JPCL ad rate and 10-15% off your
other two products.
-
Tier 4 Premier Gold:
Buy
four products (JPCL ad contract plus three) and get a 5%
extra discount off your JPCL ad rate and 15-20% off your
other three products.
An ad contract of 4x or more in our Journal
of Architectural Coatings or Painting & Wallcovering Contractor magazine
works to build your Premier Gold
savings, as do the added buys listed below.
Premier Gold advertisers who are also SSPC
Corporate Members receive an additional 5% or 10% discount off their JPCL advertising,
depending on their level of contribution.
How to Calculate
Your Premier Gold Savings
| |
JPCL
6x or more
ad campaign
|
Paint
BidTracker Subscription
|
Showcase on PaintSquare.com
|
6x
PaintSquare Ad or eBlast Package |
Premier
Gold Tier 2: JPCL
plus 1 buy
|
3%
discount
off earned rate |
10%
discount |
5%
discount |
5%
discount |
Premier
Gold Tier
3: JPCL
plus 2 buys
|
4%
discount
off earned rate |
15%
discount |
10%
discount |
10%
discount |
Premier
Gold Tier
4: JPCL
plus 3 buys
|
5%
discount
off earned rate |
20%
discount |
15%
discount |
15%
discount |
|