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Readex Reader Survey:
JPCL is measurably ahead of the competition
Readers Give High Ratings to JPCL
Editorial
- JPCL
readers spend an average of 50 minutes reading an issue
- 75% save back
issues for reference
- 85% of
readers take action from reading articles
- 76% say JPCL
is easy to read
- 73% say the
quality of JPCL's writing is either Very Good or
Excellent
- 83% rate JPCL
as either a Very Good or Excellent publication covering the
protective coatings industry
Reader Buying Power,
Coatings for Steel and Concrete
Average
Spend Per Reader, Coatings for Steel
In their study, Readex found an average spend of $915,000
per reader per year on coatings for steel, and a median
spend of $323,000 per reader per year.
Average Spend Per
Reader, Coatings for Concrete
In their study, Readex found an average spend of $387,000
per reader per year on coatings for concrete, and a median
spend of $37,400 per reader per year.
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Reader
Buying Power, Equipment
and Supplies
If Readers Could Receive Only One Magazine, JPCL is
Preferred By A 6-to-1 Margin
-
54% JPCL
- 9% ENR
- 6% Materials
Performance
- 5% American
Painting Contractor
- 5% Coatings Pro
- 5% Painting
& Wallcovering Contractor
- 2% Concrete
Construction
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