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PWC is on the Move.
(PDF downloads:
2008 Media Kit | Insertion Order)
For 70 years, Painting & Wallcovering Contractor has been a leader in giving professional
painting and wallcovering contractors what they need to know to do their jobs better
and run their businesses more profitably. In 2008, we'll embrace that venerable tradition
by continuing to provide readers with the magazine they've come to trust--but we'll
also look hard at critical changes in the marketplace, and dig deeper to give readers insights
they won't find in any other magazine.
We'll invest deeply in building the most powerful circulation in this sector.
And we'll offer the most dynamic integrated marketing packages this industry has ever seen, so
you have a full range of tools to make a powerful impact and grow your share of the market.
All That's Best in Editorial
At Technology Publishing, we're committed to the highest editorial quality, with the largest
editorial staff of any publisher in the sector. Now, we'll deploy our considerable resources to
assure that PWC remains a leader in providing powerful, relevant reading that engages our
contractor business owner readers in every area--from marketing and HR to the newest
practices and products to give them the winning edge over their competition.
Take a Look at Us Now: New Design.
Painters are craftsmen, and they can have a strong taste for the aesthetic. So we've introduced a
rich new design to help PWC stand out from its competition and make it the magazine chosen
first from a contractor's inbox, with luxurious spreads and sumptious artwork that provide an
unparalleled environment for your advertising message.
The Best Circulation for your Advertising Dollar.
Today's market is flooded with magazines claiming to reach painting contractors--and
marketing budgets are getting tighter and tighter. How do you decide which publication
is your "must" buy?
The answer involves more than raw circulation data; a simple mailing address doesn't necessarily
mean an engaged reader. And it goes beyond who can give you the lowest rate; after all, a good
price in a magazine that isn't read won't help you grow your business.
The best strategy: find a magazine that's important to contractors, where the editorial engages,
offers substance, and gives them valuable take-away to do their jobs better. That's what you'll
get with PWC. Year after year, readers tell us it's the most useful publication to them, helping
them run their businesses more successfully and profitably, train their work force, and set
professional standards for the industry.
Thta's where PWC has been. And that's where it will continue to be.
So take a look at us now. We're on the move.
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